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John Amaechi headlines NBA European Ambassador Program

The National Basketball Association (NBA) today announced the launch of the NBA European Ambassador Program, which will see former NBA players engage thousands of youth through the league’s youth development efforts on the continent.

The NBA European Ambassador Program will include former NBA players John Amaechi (UK), Gordan Giriček (Croatia), Marko Milič (Slovenia), Hanno Möttölä (Finland), Audie Norris (U.S.), Dino Rađa (Croatia), Vladimir Radmanović (Serbia), Efthimios Rentzias (Greece), Dragan Tarlać (Serbia), and Ronny Turiaf (France).

The announcement was made today at the NBA Café in Barcelona by NBA Commissioner Adam Silver, who was joined by NBA EMEA Senior Vice President & Managing Director Benjamin Morel, NBA EMEA Vice President, Basketball Business Operations Jesus Bueno, Amaechi, Giriček, Norris, Radmanović, Rentzias and Turiaf, prior to the Oklahoma City Thunder taking on FC Barcelona Lassa as part of NBA Global Games Europe 2016 presented by BBVA.

“We are excited and thankful to see our former players continue to contribute to the growth of basketball beyond retirement,” said Morel. “These ambassadors will teach young boys and girls values that apply on the court and in life, including teamwork, leadership and respect.”

“I am delighted to work with the NBA to grow the game of basketball,” said Amaechi. “The NBA is dedicated to creating engaging programs for young people, providing them with a deeper understanding of the game through fun, interactive experiences with the sport. I am honored to work alongside my fellow ambassadors in this exciting program.”

Throughout the year, the ambassadors will play a key role in Jr. NBA and NBA Cares programs and events in nearly 30 European countries. The Jr. NBA, the league’s global youth basketball participation program, engaged more than 12 million youth last season. NBA Cares programs and participants have provided more than 3.7 million hours of hands-on service and created more than 1,040 places where kids and families can live, learn or play in communities around the world.

More information about the NBA can be found at www.givemesport.com/nba, the league’s official online destination in the UK, and on Facebook (NBA UK) and Twitter (@NBAUK). Fans can download the NBA App for news, updates, scores, stats, schedules, videos and more. Fans in the UK can also watch live NBA games, highlights and special programming on BT Sport.

Source: Pitch London
Image: NBA / Getty